TGI Survey

The TGI Survey is the largest of its kind in Africa. The breadth of brands and product categories covered and the depth of supporting data collected is unrivalled. This combination of depth and breadth of measurement creates a source of information that should form the basis of any brand, product or media strategy. With our flexible inclusion policy, new brands, product categories and questions are included every six months, ensuring that the insights generated are recent and relevant.

The survey is designed to give you a multidimensional and multi level view of the consumer:

The TGI surveys are fully customized to the South African context and are harmonised with the other surveys conducted across the globe. This allows us to make inter-country comparisons and provide benchmarks from markets in other parts of the world.