TGI Subscription

Subscribe to the full TGI database and get access to 19 sectors, 550+ product categories, 8000+ brands and 400+ attitude statements and a host of built in segmentation tools. Or, you can choice to only subscribe to certain sectors depending on your information requirements. “Back data” can also be included, this data goes back to 2003 and can be used for trending monitoring purposes. Along with the TGI database you also get the Choice 3 software as part of the package, installation for six users and trainer for six users. Technical support is also available telephonically or via email should you need it.

One main benefit of the TGI proposition is specially developed suites of analysis software. These enable subscribers to conduct powerful analyses for themselves, ranging from simple cross-tabulations to complex multivariate segmentations. Whatever the project, the software provides fast and flexible access to data.

In addition to the database, subscribing clients also get a software package – Choices3 – that enables them to research the database from their own computers. This software has been specially developed by Kantar Media Research [KMR] in the UK for use with TGI, and it includes very sophisticated tools to maximise the benefits that clients can expect from the database.

Apart from cross tabulations, these tools include:

• Correspondence and Cluster analyses
• Volumetrics and Averages
• Count Commands
• Ranking
• Media Report Viewer [including a genetic print optimiser]
• Media Neutral Quintiles
• Media Imperatives
• Health Zone segmentation
• Life Values
• Graph programmes and exporting to Excel, PowerPoint, Word or e-mail.

Clients - Training

At TGI, the support in the usage of data that we provide is as important as the data itself. To ensure that clients derive maximum value from the data, we provide industry-leading training and dedicated client service.

Basic and advanced TGI Training is offered. Basic training is designed for those new to TGI, or those who feel they haven’t yet fully got to grips with the survey.

Basic training covers the following content:

Introduction to TGI, the survey and the data (Methodology), The three questions asked to explain the difference between vertical, horizontal, index, weight, sample figures), using choices to access the database: the database and changing surveys, factoring, words on and off, the edit table, setting up sample and weighted numbers in answer box, cross-tab and reading data, highlighting index, creating a target using or coding logic, alpha search, definition files, spec files (creating an e-mail option), sorting data, analysis screen and Private Eye ranking, exporting to Excel, graphing and saving your graph as a template.

The advanced training covers:

Correspondence analysis, advanced alpha search, loyalty analysis, Volumetrics and mean scores, count commands, trender analysis, search and replace, Netting (combining answers from two or more answer lists).

**Cluster Analysis and Media Report Viewer : separate training sessions two hours each.

The 2009 training schedule

Please note: Basic training will take place on Tuesdays and advanced training will take place on Thursdays. Both basic and advanced TGI courses will start at 9am and continue till 12pm on the dates indicated above. A minimum number of trainees is 6 – 7 per session and can consist of individuals from more than one company.

A maximum of 6 individuals per company can be trained, after which R2000 (excl. VAT) per delegate will be charged.

Advanced training should be scheduled two weeks after basic training in order to give users enough time to familiarize themselves with the content of the basic training course.

*Please note that bookings made and not cancelled 48 hours before the scheduled training will still be invoiced.

To make your booking, please contact Luan de Wet:
Tel: 012-428-7400
Email:luan.dewet@tgi.co.za