TGI SA through its partner Ask Afrika
offers TGI based consulting services in the following areas:
The TGI data facilitates media planning and buying. It provides
a 360 degree understanding of target groups of consumers and is
used to steer marketing strategies. Our team can help you develop
a media plan that is backed up by hard data. Choosing the right
media is one of the most critical parts of an advertising campaign.
However, with hundreds of media options available, it is difficult
to know which media makes the most sense. Our media professionals
armed with the latest TGI data and planning expertise, ensure that
you receive expert media recommendations based on unbiased research,
and the latest available data. We can help you provide the best
selection of media to meet your client’s wants and needs and
optimise your budget.
The planning for an advertising campaign begins with the selection
of one or several target groups. This is not an obvious step, as
there are various facts to consider. Our team of TGI analysts will
help you define and understand this market, in a way that will allow
your new account pitches to be more effective. Using the latest
TGI data, we can profile the users and non-users of products and
brands to help give your presentations an advantage over your competitors.
When you need to put an advertising sales pitch together for a client,
our team of experience analysts will help you define your clients
target audience. TGI allows you to look beyond the usual media consumptions
and demographic description of target groups.
With over 400 attitude statements, a number of standard segmentation
bases and a host of demographic and media consumption data available
to us, we are we are able to conduct customised segmentations for
you. Our StatDat application allows us to extract respondent level
data from Choices into SPSS, then statisticians and researchers
build a segmentation model for you. There is no need to collect
more data when it already exists. The statistical modelling is handled
by Ask Afrika, our research partner.
Key benefits of TGI Segmentation
- Fast: No need to collect data
- Robust: Probability sample
- Cost effective: No need to collect primary
- Comprehensive: draws on a huge range of attitudinal
and behavioural information resulting in actionable segments
- Track over time: can be updated with
new data bi-annually Multi-country opportunities: solutions can
be developed and applied on a multi-country basis in collaboration
with our partners in the UK
With our GIS partners we are able to map
the full TGI database spatially. This process overlays another layer
of data to an already powerful database. This allows us to profile
consumers living in particular areas, which can be a useful addition
when deciding where your next retail outlet should be opened.