- TGI ICON brands celebrates and benchmarks those
brands that have been successful in rupturing through the complex
African markets. TGI ICON brands honours those brands that have
showed a consistent and growing relevance to consumers from diverse
nations, characteristic of the South African marketplace.
- TGI ICON brands are brands that are synonymous
with the South Africans consumer, irrespective of background or
living standard. These truly South African brands earned their
TGI ICON status by being used and loyally used by South African
people irrespective of race, creed or colour. These are brands
that define a common experience, often on a daily basis. South
Africans love them, are loyal to them and will even look for them
in countries outside the South African borders when they are not
at home.
- Green values is one of the unique areas measured
by TGI, which presents the only benchmark on green values in South
Africa – as compared to global values. A key outcome of
“Green positioning”, is that customers or “green
enthusiasts” who receive more information and responsible
action from organisations, reward them through loyalty and positive
word of mouth.
- TGI uniquely explores South Africa’s
Green status and how “Green” has evolved over time.
An industry overview identifies our local champions from a corporate
perspective, complimented with an overview of consumer Green orientation.
Segmentation insights explore how consumers differ in their Green
status and the differences between Engaged Greens, Neutral Greens
and Green Cynics, amongst further exciting insights.
- TGI explores the beauty of target marketing
in that it makes promotion, pricing and distribution of products
and/or services easier and cost-effective. TGI’s single
source database enables unique target marketing opportunities,
providing a focus to all marketing activities.
- Upon exploring target marketing, TGI explores
the Afrikaner evolution – what they are and what they are
not, what makes them so lucrative, what defines them, where their
money goes and how to talk to this market. The Afrikaner evolution
is an example of how TGI entertains target marketing – customised
solutions for your specific marketplace are also available.
- TGI explores our online assumptions and validates
their credibility, or not. It explores the changes in Internet
access and its exclusive domain for the young, and the beautiful,
their shopping behaviours and the online environment vs. traditional
media right now. These insights study how online communication
channels are emerging and how they might evolve in the future.
- Understanding the nuances of target audiences
ensures relevant marketing as opposed to mass market approaches.
It is about being progressively everywhere, effectively and not
simply a homogeneous exercise, despite commonalities through using
a common communication channel.
For further information, please
contact:
Grant Robertson, Director:
(012) 428 7400 • 082 456 2010
Maria Petousis, Client Services Director:
(012) 428 7400 • 083 260 4903
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