TGI Re-contact

TGI re-contact is an ideal method to reach a specific target audience for ad hoc research purposes. Because of the extent of the information we collect we are able to identify very specific target audiences. Having this data allows us to effectively re-contact respondents and ask them additional questions. This additional research could for example be a brand awareness, advertisement awareness or advertising effectiveness survey. The service is only available to subscribers of TGI and is executed by Ask Afrika, our research partners. TGI re-contact is based on the simple premise that if you want to know everything about your target market, it is critical that you interview people within that target market and ask them all the questions.

The benefits include:

• Fast and efficient questioning of specific target groups
• Opportunity for cross-analysis of ad-hoc question data against the full range of TGI variables and segmentations
• Enhanced understanding of markets and audiences