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We will provide you with four full quarterly reports using the latest data release. These reports will cover six product insights areas: Market Overview, User 360, Brandscape, The Competitive Environment, Key Drivers and Searchlight. In essence there are 19 possible reporting options, one for each sector in the database.
Reports: MARKET Overview
Expand
into a new category or territory by attaining essential market insights.
• Evaluate the opportunities for expanding your brand into new markets • Facilitate market evaluation - gain a broad understanding of market dynamics and your potential customers • Gain insight on your potential new customers • Begin to develop your marketing strategy through knowing: o The size of the market o The demographic profiles o The future trends o Who the leading players are USER 360
Gain
a better understanding of existing and potential customers
• Engage your customers on a more personal level • Ensure the personality of your brand correlates with the lifestyles of its users • Tap into your customers' interests - understand their favourite newspaper sections, music, films and TV programmes • Develop marketing strategies that are relevant to your consumers - get to grips with what motivates them • Identify the best sponsorship opportunities that exist for your target audience • Get a detailed profile on your customers' lives and attitudes BRANDSCAPE
Learn
about the key brands driving my category in terms of users and positioning
• Gain an overview of the brand landscape to help steer your marketing strategies for your clients’ brand • Evaluate which consumer groups offer the best marketing opportunities • Predict what might happen in the future - appreciate how brands have performed over time in the past • Understand the motivations behind brand choice - identify the key attitudinal themes that differentiate brand users THE COMPETITIVE ENVIRONMENT
Recognise
what motivates consumers in target groups, and makes them choose
one brand over the competitive set
• Understand your existing and potential customers' behaviour based on their fundamental priorities in life • Identify the key factors that drive consumers to choose one brand over the competitive set • Reveal synergies between your brand and the attitudes of its users • Develop marketing strategies that target your customers' core interests and values. KEY DRIVERS
Understand
more about the interrelation between competing brands within a category
• Uncover the opportunities to exploit, and the threats to defend • Refine your approach - identify the key differences and similarities between competing brands • Predict what might happen in the future - understand how the category and brands have fared in the past to create the current market conditions • Gain a comprehensive overview of the competitive environment to help steer your marketing strategies SEARCHLIGHT
Identify
what characterizes my target group, and spot suitable sponsorship
and promotional opportunities
• Search across all categories in order to identify the optimal sponsorship and promotional opportunities • Pick out the top relationships for your brand without bias from user input or selection • Understand the key dynamics within a target audience's broader lifestyle repertoire • Improve strategic planning for a brand Let us rank the top potential marketing partners for your specified target. We can search through thousands of variables in an entire TGI database to extract the top 100 variables for your brand. WORLDVIEW
Profile
targets in each market, and compare them across all markets. Select
from a wealth of demographic, consumption and lifestyle variables
to produce powerful reports that can support your need for global
comparison. |