TGI Archive

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The Target Group Index (TGI) data collection process covers service excellence in over 30 industries using household sampling.

November 2014

Women are wising up to whisky
Upskilling the new kids on our block
Samsung launches the Galaxy Tab S
TURNING UP THE COLOUR WITH A THINNER, LIGHTER TABLET
‘Vanilla approach’ doesn’t do media owners any favours
7.7 million People recognise the power of Media24’s Sunday Titles
SABC Radio has 24.3 million daily listeners

August 2014

South African radio, Saarf and the question of measurement
New out-of-home research model launched for South Africa
New out-of-home research model launched for South Africa
South Africans opt for Values over Value
Foreigners drive South African Shadow Economy - Sarina de Beer, Ask Afrika, MD
ICON BRANDS RESULTS AND INSIGHTS – CITY PRESS Supplement Publication

July 2014

Print and digital research trends
Ask Afrika ICON brand winner says know your consumer
All Gold takes the lead as Icon Brands' winner
Ask Afrika ICON Brand Awards reveal favourites in July
South Africans ‘tend to rely on much-loved brands

June 2014

Customers are gold, give them red carpet treatment

Workshops for Ask Afrika Orange Index

The Ask Afrika Orange Index shows how to give customers the red carpet treatment

What radio research in Europe reveals about the state of play

OOH to launch currency survey

LOCAL NEWSPAPERS THRIVE IN OUR CONSUMER SOCIETY

Local newspapers growth indicates a return to personalization

Local newspapers thrive in our consumer centric society

TGI Township typologies

ENTREPRENEURSHIP: Township opportunities

The township market hold great opportunities for brand owners

PART 1 OF 4 - Whither market research in South Africa?-

May 2014

Ask AfriKa Group appoints Ken McArthur as EC
Over 400 000 fans on the Daily Sun Facebook page
Beeld SA's most influential daily and City Press second most influential newspaper overall
Beeld, City Press named among most influential publications in agenda-setting media
New tool for marketers
QUOTE OF THE WEEK
Has the print industry lost faith in its future?
New segmentation tool could vie for LSM placev TGI’s SELs are a viable alternative to LSMs
TGI's SELs are a viable alternative to LSMs

Digital Barometer one of new research products launched

The Ask Afrika Group is to launch a new array of products in 2014

Ask Africa Group appoints Ken McArthur as EC

All the media moves

Over 400 000 fans on the Daily Sun Facebook page

Beeld SA's most influential daily and City Press second most influential newspaper overall

Briefly… Over 400 000 fans on the Daily Sun Facebook page

Beeld, City Press named among most influential publications in agenda-setting media

Has the print industry lost faith in its future?

QUOTE OF THE WEEK

New tool for marketers

NEWS SHORTS

SUNDAY TIMES (Express Edition), Careers

All the media moves

New segmentation tool could vie for LSM place

Ask Afrika appoints Chair

Ask Afrika appoints a new Executive Chairman

Ken McArthur joins Ask Afrika as its executive chairperson

TGI's SELs are a viable alternative to LSMs

Ask Afrika appoints a new executive chairman

TGI’s SELs are a viable alternative to LSMs

4 May 2014 - SAFM - Ashraf Garda interviews Maria Petousis about TGI

TGI’s SELs are a viable alternative to LSMs

The marketing world has long been challenged with developing a consistent means of segmenting populations into discrete groups based on their social and economic status. LSMs (Living Standards Measures) are common currency in the marketing and research landscape. Read More

Ken McArthur joins Ask Afrika as its executive chairperson

Ken McArthur has been appointed as executive chairperson at Ask Afrika. He has extensive experience in the market research industry and was the MD of Nielsen for 10 years. During this time he formed a separate division for Media as per the global Nielsen standard. Read More

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots.

That story is done and dusted. Townships are rocking and they have been for a while, but not everyone has cottoned on yet... that things are happening there. Read More

Invaluable insights about South Africa’s Growing Middle Market

Maria Petousis, Director of TGI at Ask Afrika, discusses TGI’s launch into South African Townships, and discusses some of the key findings regarding the township consumer…Read More

 

Ask Afrika Archive

June 2014

Customers are gold, give them red carpet treatment

Workshops for Ask Afrika Orange Index

The Ask Afrika Orange Index shows how to give customers the red carpet treatment

What radio research in Europe reveals about the state of play

OOH to launch currency survey

LOCAL NEWSPAPERS THRIVE IN OUR CONSUMER SOCIETY

Local newspapers growth indicates a return to personalization

Local newspapers thrive in our consumer centric society

TGI Township typologies

ENTREPRENEURSHIP: Township opportunities

The township market hold great opportunities for brand owners

PART 1 OF 4 - Whither market research in South Africa?-

May 2014

Digital Barometer one of new research products launched

The Ask Afrika Group is to launch a new array of products in 2014

Ask Africa Group appoints Ken McArthur as EC

All the media moves

Over 400 000 fans on the Daily Sun Facebook page

Beeld SA's most influential daily and City Press second most influential newspaper overall

Briefly… Over 400 000 fans on the Daily Sun Facebook page

Beeld, City Press named among most influential publications in agenda-setting media

Has the print industry lost faith in its future?

QUOTE OF THE WEEK

New tool for marketers

NEWS SHORTS

SUNDAY TIMES (Express Edition), Careers

All the media moves

New segmentation tool could vie for LSM place

Ask Afrika appoints Chair

Ask Afrika appoints a new Executive Chairman

Ken McArthur joins Ask Afrika as its executive chairperson

TGI's SELs are a viable alternative to LSMs

Ask Afrika appoints a new executive chairman

TGI’s SELs are a viable alternative to LSMs

Ask Afrika 2015

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