TGI is unique in that it is a single source survey. Single source
means that all the information on the database comes from one source,
one person that answers detailed questions on four broad areas:
product, brand, product and service consumption, lifestyles –
attitudes and habits over a wide range of topics, media consumption
and demographics. This method allows us to create a very detailed
profile of your consumer that cannot otherwise be achieved. This
results in gaining a deep understanding of the South African consumer
and your particular target market.
The data is colleted in six waves of 2 500 interviews each. The
sample for each wave is a standalone probability sample of South
African’s living-in communities 8000. The data is collected
over a 10 month period.
TGI adheres to a gold global standard that is audited regularly
by TGI Global. This audit covers all aspects of the research process
to ensure that best quality data is collected. In this endeavour
we are supported by our loyal partners which include IMRB in India,
BMRB in London, Knowledge Factory and Ask Afrika in South Africa.
The measurement’s data are updated bi-annually ensuring its
relevance and flexibility. Custom-made segmentations can be included
in the survey allowing you to analyse the TGI data by your own target