TGI is unique in that it is a single source survey. Single source means that all the information on the database comes from one source, one person that answers detailed questions on four broad areas: product, brand, product and service consumption, lifestyles – attitudes and habits over a wide range of topics, media consumption and demographics. This method allows us to create a very detailed profile of your consumer that cannot otherwise be achieved. This results in gaining a deep understanding of the South African consumer and your particular target market.

The data is colleted in six waves of 2 500 interviews each. The sample for each wave is a standalone probability sample of South African’s living-in communities 8000. The data is collected over a 10 month period.

TGI adheres to a gold global standard that is audited regularly by TGI Global. This audit covers all aspects of the research process to ensure that best quality data is collected. In this endeavour we are supported by our loyal partners which include IMRB in India, BMRB in London, Knowledge Factory and Ask Afrika in South Africa.

The measurement’s data are updated bi-annually ensuring its relevance and flexibility. Custom-made segmentations can be included in the survey allowing you to analyse the TGI data by your own target audience profile.