TGI was first started in the UK in 1969 to
provide the marketing, advertising and media industries with a tool
to measure target groups who use a broad spectrum of consumer goods
and services. Since the first Target Group Index was conducted in
1969, TGI has consolidated its position as the global standard for
single-source surveys, available in over 60 countries. This has
been due to a schedule of innovation and progression, which has
consistently added value to the end product, while retaining the
vital function of producing meaningful trend data over the years.
TGI's emphasis on excellent client service has put it at the forefront
of the latest research solutions.
TGI SA is owned by one of South Africa’s leading market research
companies – Ask Afrika. TGI SA specialises in the management
and provision of ‘syndicated continuous research’–
providing brand owners, advertisers, agencies and the media with
industry standard databases for strategic marketing, brand, product,
advertising and media planning.
TGI was launched in South Africa during 2003 by Barbara Cooke and
Tim Bester, due to the market need for a syndicated brand and product
survey. Since then over 85 000 interviews have been completed with
11 biannual data release that have been used by over 1000 market
researchers, brand managers, product mangers, media planners and
Target Group Index is marketed and sold in South Africa by TGI SA
(Pty) Ltd under license from BMRB in London.