Would anyone care if your brand disappeared? What does it take to get consumers to trek halfway around the world to pay homage to favoured beverages of beer, whiskey or wine? Or get tattooed with a brand logo. It takes becoming an Icon brand. No easy task! Icon brands are brands that exist in every home in South Africa, they are brands that people not only know about they actually own and use them.
It has now been widely documented and agreed, that brand management has changed, and the consumer now firmly holds the power compared to previous years were the brands dictated behaviour. They seek value, authenticity and heritage. Today’s consumers are more informed and more critical than ever...

   2011 ICON BRANDS - CLICK HERE FOR DETAILS, RESULTS AND PHOTOS

TGI makes strategic market information available to Brand Owners and the Media Industry by completing a continuous survey of consumer usage habits, media exposure and attitudes. The central purpose of TGI is to describe as accurately as possible the characteristics of target groups of consumers. This allows you to fine tune your brand & product strategies and focus your communications thereby optimizing your marketing budget.

  Available Reports

Strategic brand, product and media management insights

• TGI provides useful information about 8000+ BRANDS and over 550 product CATEGORIES across 19 SECTORS
• TGI has information about the LIFESTYLES, ATTITUDES , ACTIVITIES, LIFE VALUES, WORD OF MOUTH, GREEN VALUES, BMI and HEALTH ZONES of urban South Africans
• TGI measures MEDIA usage and involvement
• TGI is a single source database for strategic brand planning
• TGI can for example tell you:
  • WHO your users are
  • WHAT brands they use
  • HOW they think
  • WHAT their buying behaviour is like
  • WHAT media they prefer
  • HOW your customers think
  • WHAT drives customer choice
  • WHAT you need to know when launching your new product
  • YOUR ideal marketing partners
  • HOW your brand could enter a new territory